Since our inception in 2006, Faction has focused on two things - innovation and creating a Collective.
Our designers consistently spin out shapes and materials that set the standard – always with graphics that get us pumped on snow (and off).
Our Collective of film-makers, athletes and story tellers have shared rad rides from their back yards to the steepest steeps with millions, always keeping it real.
It also takes investment. We’ve taken a unique path, investing in in-house engineering, in-house media production, and an in-house sales team on-the-ground from Åre to Zermatt, Tokyo to Tirol, Vail to Val d’Isere.
To get there, over 400 investors have invested big and small, making Faction literally majority-owned by our skier fans. The Collective is the majority around here. If you’d like to get involved in a brand, a company, a movement where we’re building long-term value and the owners are individuals like you, we’re closing a round now.
For the first couple of years of Faction we made our skis in a tiny factory just south of Evian in France. In our first production year we ran the skis across the border to our home in Verbier, Switzerland on Christmas Eve in the back of a station wagon covered by a blanket… 40 pairs fresh off the press.
As we’ve grown, our ski production has moved to bigger facilities and is now split between two family-run factories in Poland and the Czech Republic. Whilst all design, engineering development and material specifications are produced in Verbier, the generations of experience our factories have help us refine our ideas and create better quality products that last longer than we could make ourselves.
Our factories help us source materials from all over Europe – base, sidewall and topsheet materials from Austria, woods from Eastern Europe, fibreglass and carbon from Germany, our hybrid cores from Denmark. All our woods are FSC certified, and we work together to come up with ways to better use materials with less waste and to reduce our environmental footprint.