On Earth Day, April 22nd 2022, our Faction Verbier team hosted a Mountain Cleanup event to encourage the local community to cleanup their home resort at the end of the season by going out into the mountains and picking up any rubbish they could find.
Once everyone had done their best to pick up as much rubbish as possible, they returned it to our Faction team who sorted through everything and divided up the rubbish into what could be recycled and what would be thrown away as mixed waste.
Man with grey cap leaning over brand table
We also had the Verbier-based sustainable fashion popup La Benifrip present to sell some second-hand clothes, highlighting the impact of fast fashion on the environment and why slow fashion and second hand shopping is the way forward.
La Benifrip clothing stand promoting slow fashion
The locally run recycling company Verbier Green partnered with our Faction team to make the day a great success and ensure that all recyclables ended up in the right place.
Josh from Verbier Green helping pick up rubbish and talking about the importance of recycling
“The world has enough plastic bottles - we don’t need anymore. What we do need is for people to recycle their plastic bottles so that they can be re-used and created into something else.” - Josh Speller, founder of Verbier Green, on the importance of recycling.
We ended up with a whopping 105kg (45kg of recyclables and 60kg of mixed waste) collected from the mountains and town of Verbier. Thank you to everyone who was involved in the mountain cleanup. We know that it is our Collective responsibility to take care of our mountain playgrounds for future generations, and grassroots action and community events can go a long way towards achieving this goal. Earth Day is every day, and every positive action for the planet helps.