Values
Our values are the foundation upon which we build our brand, products, and future. We strive to create lasting positive impacts on the environment and society while delivering exceptional performance and experiences to our customers.
Values
B-CORP
B-Corp certification is an accreditation for brands who put high standards for social and environmental performance, transparency and accountability at the forefront of their business activities. To attain B-Crop certification, companies must score a minimum of 80 points on 'The B Impact Assessment'. Scoring 93.5 points, Faction is proud to part of this prestigious collective of like-minded brands.
Manufacturing
We believe that quality is sustainability, which is why we work with premium manufacturers and strive to create durable products composed of high quality, locally sourced materials, reducing our transport emissions and increasing the longevity of your skis. Where possible we use material scraps from our skis and repurpose them so that they find their way back into our production.
Footprint
We calculate our carbon footprint annually to make informed decisions on how to reduce our emissions year on year. Where it’s impossible to reduce, we offset using high quality carbon offsets, investing in sustainable energy production.
Equality & Inclusion
Faction truly believe the brand and the outdoors should be accessible for everyone, which is why Faction continues to push for representation within skiing, and continue emboldening and creating space for under-represented groups to push the boundaries of freeskiing.
OUR PARTNERS
We’ve created lasting and important relationships with partners such as 1% for the Planet, Protect Our Winters, Coombs Outdoors and Outdoor F.U.T.U.R.E. By supporting and donating to organizations, individuals and events that bring about a positive environmental and social impact, we commit our business to the goal of building a more inclusive, equitable and regenerative future for all.
OUR TEAM
We have a passionate, talented team and their health is one of our top priorities. We encourage skiing & ski-touring from our offices located within striking distance of the mountains in the Alps and Rockies; we encourage our team members to run or cycle on their lunch breaks; and we host daily team lunches at our HQ where the team cooks healthy meals and eats together. We’re proud to provide a generous benefits package to encourage a healthy work / life balance.
SARA ASMOARP
Head of Supply Chain & ESG“The journey doesn’t stop here and we will continue to work as a team towards a more sustainable future. We view business as a vehicle to build community, not just profits. We are proud to count ourselves among this group of pioneering businesses that are leading a global movement for an inclusive, equitable, and regenerative economy."
